The 13th Phuket International Boat Show, a four-day show of marine and luxury brands, welcomed 5,500 attendees in 2016 — 45 percent of attendees were international, primarily European. The show also saw robust growth in the number of Thai nationals attending.
“There is always an interesting mix of different nationalities in the audience,” said Northrop & Johnson Asia Director and Sales Broker Bart Kimman. “Many Hong Kong natives and Singaporeans, as well as European expats live in Phuket part of the year. Thai nationals are now working up a nice appetite for boating, too. Moreover, there are many Russians and Mainland Chinese patrons who love exchanging their winter climates for sunny Phuket this time of year. We exhibited an attractively priced Bering 65 and are now busy following up leads.”